Tuesday, January 19, 2010

No One Can Beat Avatar . . .



by Ryan

Last week we posted an article asking the question, 'Can Anyone Beat Avatar?' The first two wide release films of 2010 were unable to match Avatar numbers and this past weekend saw two more wide releases. I placed my bets on The Book of Eli as the possible film to dethrone the big blue men and I would have gone into shock if The Spy Next Door came anywhere close to the top of the chart. However, with the long weekend, I didn't think anyone would be able to topple Avatar.

Now that we can look back on the weekend numbers, it looks like my prediction was correct. Avatar stands atop the box office with over $54 million in revenue, beating The Book of Eli by nearly $16 million! With this weekend, the worldwide revenue for Avatar is $1,637,262,209  and the total domestic revenue has hit $504,868,451. Thats just about $29 million less than The Dark Knight's total gross and about $97 million short of the all time grossing film, Titanic.

You might be saying, "So what? There's no way its going to reach $600 million." The beauty about Avatar is not just the money, its how long it has been in theaters. Believe it or not, Avatar has only been in theaters for about 4.5 weeks. It took 33 weeks for The Dark Knight to reach #2 all time and 41 weeks for Titanic to reach #1. At the pace Avatar is moving, it should only take 2 to 3 weeks to reach #1 of all time.

I would consider posing my question again for this weekend, but the prospects don't look good. Films being released this weekend include: Tooth Fairy, Legion, and Extraordinary Measures. Maybe movie goers will turnout this weekend to see The Book of Eli again, the only film that stands a chance, again.

How do you feel about Avatar possibly reaching #1 within the next month?

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